“Your best salespeople are your customers, not your salespeople.”
– James Stoffer
I think it’s imperative that we have more open conversations about how we sell, how we attune to our markets and how we ultimately, put the customer first. Starting with this one!
In this week’s episode of the On Work and Revolution podcast, James Stoffer, President and CEO of Abre, is in the guest chair. Driving growth in any industry is a big undertaking, but James’s approach, that puts the customer in the front seat and emphasizes experimenation, flexibility and above all, patience, is so unique. His insights offer valuable lessons for all companies looking to scale and make a meaningful impact in their respective fields.
We dig into that and the following topics:
✓ Abre’s impressive series A capital raise
✓ the power of customer advocacy and word-of-mouth marketing and how to scale it
✓ the benefits of hiring few but experienced sales representatives vs. relying on a large teams
About our guest, James Stoffer:
With a passion of leading and scaling social impact companies, James has spent nearly 20 years in education technology. James has served as the Vice President of Sales and Client Experience at DreamBox Learning, where he successfully led sales, customer experience, and business operations. Under Stoffer’s leadership, DreamBox experienced significant growth and user adoption across the business. He has also held leadership positions at Hobsons and MasteryConnect.
Today, James is the President and Chief Executive Officer of Abre.io, an award-winning education management platform that delivers software solutions designed to be easily adopted and used by everyone in the learning community.
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