The Importance of Building Brand Equity & Reputation

Never before have companies so feared their customers. It takes only one furious tweet or indignant Facebook post to spark a firestorm that even the most skilled public relations team cannot contain. With consumers becoming increasingly vocal, companies are placing greater emphasis on the customer experience, relying on experts to help them build and protect their reputations and brand equity. Joining CNBC Africa to discuss this further is Debbie Goodman-Bhyat, CEO of Jack Hammer Executive Headhunters”

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